About Us | BADETI London

 

Who Are We? 

We are the devil on your shoulder whispering ''F*** it, let's go''. We are the attitude in your strut that screams ''Move b**** get out the way''. We're the adrenaline in your addiction, the fire in your fight and the 'BE' in your sting, but more importantly, we are the confidence backing your corner''. 

                                                                                            - Bad Etiquette London. 

About Us: Unveiling the Rebel Behind The Clothing Brand

Bad Etiquette London also known as (BADETI) for short was founded in 2023, crafted by a visionary and unapologetically confident entrepreneur who thrives on defying norms.

Following the success of her unique worldwide greeting card company, Dee-Dee Cruize was looking to embraced a new challenge.

Inspired by the controversial, the confident, the 247 hustlers and diverse cultures around the world Bad Etiquette London was established as she transformed her vison and graphic design expertise into a fashion phenomenon.

With a keen eye for the extraordinary and a heart beating with audacity, Dee-Dee has birthed a brand that not only challenges conventions but also ignites the streets with confidence-drenched streetwear.